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Video models sell the wrong calendar: one cinematic demo, and people expect a daily social machine. I split three lines. Runway is a bench — cut the failed three seconds without exporting — good for internal demos, hungry on retries. Pika eats a still you already like and returns a loop; it will not finish a story. Sora can complete a path through space, but quota and queues make it a camera you book, not a tap. Dialogue, captions, and brand finish are post on all three. This page only picks “this afternoon,” “this feed,” or “previs for a decision.” Then read where credits and breaks happen. Boards still get written on paper. The model moves. You decide if anyone can see it.