Longer moves and less sticker-physics are the pitch. Quota, queues, and “can I finish today” are the price.
Sora was the first text-to-video pass that did not feel like a GIF to me. A camera can finish a path; a fall is not always a sticker. That fits concept trailers and “if this city looked like this,” not a daily social calendar. Tight quota, long queues, failed jobs still count — I generate only after stills and boards exist. Prompts should name camera and space, not adjective piles that yield pretty stands. Faces and readable type still break. Versus Runway it is a camera you book, not a bench you finish on. Versus Pika, burning it on a three-second loop hurts. I will not make it the only tool in a “anyone can do this free” tutorial. I will make it the tool you open after the board is right. Treat output as previs. Live action or 3D may still be the picture.
People with a board, time to wait, and a decision-maker who needs to feel a space. Daily social ops should not bet on it.
Space can complete
Moves through a scene teleport less than early models.
Physics fool a first glance
Falls, hits, cloth — sometimes.
Trailer-shaped
Better than paper for “does this feel right.”
Prompt habits transfer
If you already write for ChatGPT, some of that moves over.
Not a daily tap
Queues kill it as an ops engine.
Failures are expensive
Do not use it to “get a feel.”
Type and faces break
Titles, logos, locked actors — no.
Path and time of day; no brand type; judge light and scale.
One motion. Do not demand seven setups.
Say it is previs so nobody thinks it is the film.
For previs. Real products, people, and claims still want a camera or 3D.
Camera, space, time. Drop empty words like epic and cinematic.
Daily shorts: Runway. Occasional high previs: Sora.
Today’s OpenAI rules and whatever you typed.
Demand. Finish the paper board before you spend a slot.
The link opens the Sora site so you can check our judgment. The review is written by AI WebLink.